In December 2013 Bruce Foods sold its canned vegetables business to South Carolina's McCall Farms. The sale included the Bruce's brand and two manufacturing plants -- located in Louisiana and North Carolina -- and covered yams, white potatoes, and Southern vegetables, including okra, squash, greens and carrots.Certain Sold by Sears and Kmart items (such as some food items) and certain Marketplace items require a nominal shipping charge. These items still count toward the free shipping minimum and are marked "Not eligible for free shipping" in cart.

Bruce Foods' strategic vision will focus on marinades, outdoor cooking appliances, seasonings and sauce mixes, and pancake mix, sold to the retail and food service channels under leading brands such as Cajun Injector, Cajun King, and Bruce's, as well as jalapenos, green chilies and other items for the food service and industrial food channels.